LFP Refreshed Horizontal Logo-horz.jpg

Based on the information provided in RFQ No. 18-79488 we have prepared a landing page proposal demonstrating our understanding of your needs and our ability to meet them. We would be honored to create instructional videos to help you communicate the services you provide.

lashonda delivuk, producer


Recent Instructional/Informative Videos

Parkland Direct Overview Video

Town of Leesburg Water Treatment

Teva: Simultaneous Processing

Rural Math Excel Partnership

Booker T Washington National Monument Park Video

Lynchburg Police Department


Scope of Services

Hampton Roads Transit (HRT) is seeking to create a series of three, 3-4 minute videos to instruct the public how to use public transit. Instructional videos shall be produced for various modes of transportation including bus, train and ferry. Videos shall include but are not limited to instructions on how to purchase fare media, either on the transit vehicle, at ticket vending machines or at a Transit Center; how to be safe when riding or waiting for transit and passenger etiquette.

Client will provide:

  • A script, along with a shot list to be used for the production of the videos

  • HRT branding assets to supplement the provided Brand Standard Guide

Life Focus Pictures will:

  • Provide the final cut of the videos in 1080 resolution, h.264 format to be used on various forms of media including television monitors, mobile devices and broadcast to the public on television, social media, and at outreach events

  • Release full rights to HRT for the videos and usage

  • Hire Actors as needed for the various photo shoots

  • Create voiceovers as needed for some parts of the production

  • Ensure all visual content is produced in accordance with the HRT Brand Standard Guide


Price Schedule


  • Voiceover talent: $400

  • 3-4 extras per video: $150/day, $1800


  • Life Focus Pictures Crew (Production): $1440/day: $4320, $180/hour

  • Drone Pilot: $250/day, $750

  • Post Production: $3600

TOTAL COST: $10,870.00

Our recommendation is to use a voiceover instead of host due to location audio issues that could add to the production time. If you decide you’d still like a host, their rate is $300/day.




  • Receive script and review shot list

  • Voiceover talent selection

  • Model casting notice & selection

  • Develop shooting schedule


  • Film scenes in Hampton Roads

  • Record professional voiceover


  • Create an edit with the footage, voiceover and music for each video filmed

  • Color grading & audio design

  • Create logo animation and/or graphics for video

Delivery: 3 weeks after shooting is complete
1st Round of Notes Due: Within a week of delivery
Revised Video Delivery: Within a week of receiving notes
FINAL Video Delivery: Video files will be delivered electronically upon receipt of final payment
*If deadlines are met early the timeline will be adjusted accordingly.


Josh & LaShonda Delivuk with the 2016 Small Business of the Year Award

Josh & LaShonda Delivuk with the 2016 Small Business of the Year Award

About Life Focus Pictures

headquarters: 1084 blue ridge view circle forest, va 24551

Life Focus Pictures was founded in 2011 in Central VA. Currently, LFP creates video content in both English & Spanish for over 200 organizations worldwide. With expertise in strategic marketing, theatre and film, Life Focus is uniquely positioned to communicate how to use Hampton Roads Transit while simultaneously implementing social media marketing strategy.

In a recent video project for a startup in Fort Wayne, Indiana, the client reached 28,582 people on Facebook with 13,202 video views & 985 comments, reactions, & shares, 141 new page likes within the first 48 hours. The video was also placed on Instagram at the same time and received 8,311 impressions, 3,658 views, 157 comments, 112 new followers. The combination of video ad placement on both platforms resulted in sales within minutes of posting the content.

We have three core members on our team which keeps our operations lean and helps us maintain competitive pricing. Our team expands to include specialists like scriptwriters, drone pilots and translators based on the complexity of the project. In 2016, Life Focus was awarded Small Business of the Year in the Business/Professional Services category by the Lynchburg Regional Business Alliance. All three team members actively produce content for revenue producing YouTube channels which keeps the team on top of the latest trends in video marketing. 

From Left to Right: Joshua Delivuk, LaShonda Delivuk & Thomas Fisher

From Left to Right: Joshua Delivuk, LaShonda Delivuk & Thomas Fisher

Meet the Team

josh delivuk-director

After serving 6 years in the United States Marine Corps, Joshua founded Life Focus Pictures and currently serves as a principal partner and director.  He has directed over 400 videos over the past decade.  Projects ranged from industrial training videos, quirky web content to large scale ad campaigns for international brands including TEVA, Fleet Laboratories, & The Salvation Army. 

lashonda delivuk- producer & strategist

LaShonda has consulted over 100 organizations internationally and travels around the country teaching service organizations how to utilize public image to increase membership and giving. In 2018, she was awarded the Douglas A. Newton Excellence in Communications Award. With degrees in Theatre Arts Performance and Production, combined with a decade of experience in strategic marketing, LaShonda handles everything related to pre-production to ensure the clients' vision comes to fruition.

thomas fisher - editor

Thomas currently serves as the Editor for Life Focus Pictures.  He graduated from college with a BA in Communications at age 18.  Immediately following college, he traveled around the world working on the video documentary series, Pilgramers. In 2013, he redirected his focus to narrative filmmaking. Since then, he has worked constantly on projects ranging from commercials to feature films. He has a wide range of skills and is proficient in editing, lighting, cinematography, and animation and currently maintains a video essay YouTube channel with 55k subscribers.


Company Capabilities

Story Design

  • Screenplays (Short & Feature)

  • Scripting for Online Content & Branded Films

  • Translation into Spanish Available Upon Request

  • TV Ad Scripting and Copywriting

  • Storyboarding & Pre-Visualization

Practical Production

  • Directing & Producing

  • Production Planning

  • Production Management

  • Production Design

  • Cinematography (Full HD)

  • Studio & Location Shooting

  • Gear Rentals

  • Teleprompter

  • Casting & Crewing

  • Practical (Non-Digital) FX

Digital Production

  • Data Management & Digital Imaging

  • Editing

  • Color

  • Sound

  • Lighting

  • Animation

  • Logo Reveals

  • Typography

Digital FX

  • Object Removal

  • Sign Replacement

  • Set Extension

  • Keying & Compositing

  • Motion Tracking


  • Drone Pilot Available Upon Request


  • Behind the Scenes Photography

  • Website Photos

  • Headshots

  • Social Media Post Content

  • Product Photography

  • Print Publication Supplemental Photography


  • Subtitles

  • DVD Mastering

  • DVD Duplication

  • Broadcast TV Delivery

  • YouTube Channel Management

  • Vimeo Channel Management

  • Digital Ad Creation

  • Movie Theater Ad Creation

  • Facebook Video Ad Creation

  • Instagram Post Content Creation

  • Instagram Story Content Creation


past performance relevant to this SOLICITATION

  • Booker T Washington National Monument
    Park Video to play for visitors to the park upon arrival

  • Bedford Economic Development Office
    Property Video Tour for Site Selectors at New London Professional Park
    New London Trails Video to Advertise the Amenity to Site Selectors

  • Town of Leesburg
    New Resident Orientation Series - Video Series to educate residents & prospective residents about the Services & Amenities the Town Provides to its Residents

  • City of Lynchburg
    Live, Work, Play Video Series - Highlighting the Lynchburg experience to tourists & prospective residents looking to relocate the area

  • Town of Appomattox
    Sesquicentennial Video Package - Educate tourists planning to visit for the celebration & recap the event to encourage tourists to come back


Bedford Economic Development Office
Pam Bailey - Marketing and Business Development
540-587-5670 Office

Town of Leesburg
Betsy Arnett - Public Information Officer

703-771-2734 Office

Booker T Washington National Monument
Carla Whitfield
540-721-2094 Office