Based on the information provided, we have prepared this proposal demonstrating our understanding of your needs and our ability to meet them. We would be honored to provide your organization with video production services in 2019. If you have any questions about this proposal, please reach out to our producer, LaShonda Delivuk at 434-515-1325 or firstname.lastname@example.org
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Scope of Services
NACHC is seeking video production services for two 90 second videos.
“Video #1 will highlight a mix of various health centers and how vital they are to their communities. Video #2 will serve as an overview of the mission and contributions of health centers nationwide. Both pieces will be informative and upbeat stories of the fantastic work that health centers perform every single day.”
The specific concept for executing the goals of promoting advocacy and growing membership will be addressed during pre-production.
“I Am a Community Health Center Patient” & “A Day Without NACHC” were previously produced in house to help accomplish these goals and may serve as additional inspiration for the requested videos.
OUR RATE FOR THE REQUESTED DELIVERABLES: $12,000
Life Focus Pictures will provide all expenses, labor, equipment, materials, supplies, and travel arrangements necessary to film, edit and deliver the requested video content with music. Music will be licensed library stock music and model releases will be obtained for any person interviewed during production. Copies of releases and licenses will be provided for your records. NACHC will maintain all rights to the audio and video content produced. Filming will be conducted within the DMV area and/or 100 mile radius of Lynchburg, VA.
Over the past seven years of operating our production company with clients internationally, we have found that our clients have higher conversion rates when they increase the volume of content produced. Distributing content monthly on Facebook, for example, will produce greater results than one or two times a year. It allows the content to be more targeted and concise. When you run the content as an ad, due to the specificity of the content, you can also be more targeted with your ad spend. Spreading out your messaging over time allows you to cover more ground and tap into repetition in your marketing. More touch points with your brand helps produce more favorable outcomes with your content.
If we were to allocate the set aside funds for your two videos, to a video marketing campaign instead, the cost would be $1500 per month for 12 months.
HEALTHCARE VIDEO SAMPLES
Johnson Health Center
The following samples include: a Diabetes & Men’s Health Topic of the Month, a new hire video, an outreach TV commercial to advertise an expansion, the Employer of Choice award video and a branding ad to build awareness about Johnson’s scope of services for young families.
Video samples from other industries are provided below to give a more comprehensive look at our company capabilities.
About Life Focus Pictures
YEARS IN BUSINESS: 7
headquarters: 1084 blue ridge view circle forest, va 24551
Life Focus Pictures was founded in 2011 in Central VA. Currently, LFP creates video content in both English & Spanish for over 200 organizations worldwide. With expertise in strategic marketing, theatre and film, Life Focus is uniquely positioned to communicate how to use Hampton Roads Transit while simultaneously implementing social media marketing strategy.
In a recent video project for a startup in Fort Wayne, Indiana, the client reached 28,582 people on Facebook with 13,202 video views & 985 comments, reactions, & shares, 141 new page likes within the first 48 hours. The video was also placed on Instagram at the same time and received 8,311 impressions, 3,658 views, 157 comments, 112 new followers. The combination of video ad placement on both platforms resulted in sales within minutes of posting the content.
We have three core members on our team which keeps our operations lean and helps us maintain competitive pricing. Our team expands to include specialists like scriptwriters, drone pilots and translators based on the complexity of the project. In 2016, Life Focus was awarded Small Business of the Year in the Business/Professional Services category by the Lynchburg Regional Business Alliance. All three team members actively produce content for revenue producing YouTube channels which keeps the team on top of the latest trends in video marketing.
Meet the Team
After serving 6 years in the United States Marine Corps, Joshua founded Life Focus Pictures and currently serves as a principal partner and director. He has directed over 400 videos over the past decade. Projects ranged from industrial training videos, quirky web content to large scale ad campaigns for international brands including TEVA, Fleet Laboratories, & The Salvation Army.
lashonda delivuk- producer & strategist
LaShonda has consulted over 100 organizations internationally and travels around the country teaching service organizations how to utilize public image to increase membership and giving. In 2018, she was awarded the Douglas A. Newton Excellence in Communications Award. With degrees in Theatre Arts Performance and Production, combined with a decade of experience in strategic marketing, LaShonda handles everything related to pre-production to ensure the clients' vision comes to fruition.
thomas fisher - editor
Thomas currently serves as the Editor for Life Focus Pictures. He graduated from college with a BA in Communications at age 18. Immediately following college, he traveled around the world working on the video documentary series, Pilgramers. In 2013, he redirected his focus to narrative filmmaking. Since then, he has worked constantly on projects ranging from commercials to feature films. He has a wide range of skills and is proficient in editing, lighting, cinematography, and animation and currently maintains a video essay YouTube channel with 55k subscribers.
Screenplays (Short & Feature)
Scripting for Online Content & Branded Films
Translation into Spanish Available Upon Request
TV Ad Scripting and Copywriting
Storyboarding & Pre-Visualization
Directing & Producing
Cinematography (Full HD)
Studio & Location Shooting
Casting & Crewing
Practical (Non-Digital) FX
Data Management & Digital Imaging
Keying & Compositing
Drone Pilot Available Upon Request
Behind the Scenes Photography
Social Media Post Content
Print Publication Supplemental Photography
Broadcast TV Delivery
YouTube Channel Management
Vimeo Channel Management
Digital Ad Creation
Movie Theater Ad Creation
Facebook Video Ad Creation
Instagram Post Content Creation
Instagram Story Content Creation