Based on the information provided on our phone call, we have prepared this proposal demonstrating our understanding of your needs and our ability to meet them. We would be honored to provide your Randolph with video production services in 2019. If you have any questions about this proposal, please reach out to our producer, LaShonda Delivuk at 434-515-1325 or firstname.lastname@example.org
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Scope of Work
Randolph College is interested in producing video content to be used for a Giving Tuesday campaign. The inspiration for the video was Give the Gift of Opportunity | UMD Giving Day 2019.
$1440 - To create a video similar to the UMD sample (4 hours of shooting & editing + professional voiceover and animated ending titles)
$5760 - 4 Videos (24 hours of shooting, editing & animated ending titles)
We also discussed the possibility of a video campaign. When raising funds, it’s extremely powerful to interview the people impacted by the organization to tell the story instead of having the organization speak for themselves. We could interview 4 different students and prompt them with questions like “how has Randolph changed your life?” or “what would the world look like if Randolph didn’t exist?” Questions like these will prompt the students to give personal testimonies about the school and will help drive donations. The videos will be 1-2 minutes in length which will help your conversion rates on social media by keeping it short.
samples of our work
About Life Focus Pictures
FOUNDED IN 2011
HEADQUARTERED IN FOREST, VA
Life Focus Pictures is a SWAM certified full service video production company in Central VA. Since 2011. Life Focus Pictures has provided engaging, informative videos in both English & Spanish to over 200 clients worldwide which include government communicators, tourism departments, non-profits and small businesses. With expertise in strategic marketing, theatre and film, LFP is uniquely positioned to help clients tell their stories while simultaneously implementing social media marketing strategy.
In a recent video project for a startup in Fort Wayne, Indiana, the client reached 28,582 people on Facebook with 13,202 video views & 985 comments, reactions, & shares, 141 new page likes within the first 48 hours. The video was also placed on Instagram at the same time and received 8,311 impressions, 3,658 views, 157 comments, 112 new followers. The combination of video ad placement on both platforms resulted in sales within minutes of posting the content.
We have three core members on our team which keeps our operations lean and helps us maintain competitive pricing. Our team expands to include specialists like scriptwriters, drone pilots and translators based on the complexity of the project. In 2016, Life Focus was awarded Small Business of the Year in the Business/Professional Services category by the Lynchburg Regional Business Alliance. All three team members actively produce content for revenue producing YouTube channels which keeps the team on top of the latest trends in video marketing.
Meet the Team
After serving 6 years in the United States Marine Corps, Joshua founded Life Focus Pictures and currently serves as a principal partner and director. He has directed over 400 videos over the past decade. Projects ranged from industrial training videos, quirky web content to large scale ad campaigns for international brands including TEVA, Fleet Laboratories, & The Salvation Army.
LASHONDA DELIVUK- PRODUCER & STRATEGIST
LaShonda has consulted over 100 organizations internationally and travels around the country teaching service organizations how to utilize public image to increase membership and giving. In 2018, she was awarded the Douglas A. Newton Excellence in Communications Award. With degrees in Theatre Arts Performance and Production, combined with a decade of experience in strategic marketing, LaShonda handles everything related to pre-production to ensure the client’s vision comes to fruition.
THOMAS FISHER - EDITOR
Thomas currently serves as the Editor for Life Focus Pictures. He graduated from college with a BA in Communications at age 18. Immediately following college, he traveled around the world working on the video documentary series, Pilgramers. In 2013, he redirected his focus to narrative filmmaking. Since then, he has worked constantly on projects ranging from commercials to feature films. He has a wide range of skills and is proficient in editing, lighting, cinematography, and animation and currently maintains a video essay YouTube channel with 113k subscribers.
Screenplays (Short & Feature)
Scripting for Online Content & Branded Films
Translation into Spanish Available Upon Request
TV Ad Scripting and Copywriting
Storyboarding & Pre-Visualization
Directing & Producing
Cinematography (Full HD)
Studio & Location Shooting
Casting & Crewing
Practical (Non-Digital) FX
Data Management & Digital Imaging
Keying & Compositing
Drone Pilot Available Upon Request
Behind the Scenes Photography
Social Media Post Content
Print Publication Supplemental Photography
Broadcast TV Delivery
YouTube Channel Management
Vimeo Channel Management
Digital Ad Creation
Movie Theater Ad Creation
Facebook Video Ad Creation
Instagram Post Content Creation
Instagram Story Content Creation